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News & Research

Articles By Zareen Mirza

Brain rot: the meme-ification of cognitive decline

September 2025 
By Zareen Mirza
A rising trend in research suggests that digital media consumption is measurably reshaping cognitive behaviours. Growing concern points to the idea that constant access to endless content may impair focus and decision-making. However, others argue that this shift reflects an adaptation to the demands of a fast-paced, information-saturated world.

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