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News & Research

Articles By Zareen Mirza

AI slop: the hidden cost of cheap words

September 2026 
By Zareen Mirza
With digital visibility and relevance key in today’s attention economy, more businesses are turning to AI for quick, cheap content generation to boost their online presence. But as audiences, search engines, and social media platforms prioritise authenticity, originality, and experience, is there a risk of slipping up with AI-generated slop?

Brain rot: the meme-ification of cognitive decline

September 2025 
By Zareen Mirza
A rising trend in research suggests that digital media consumption is measurably reshaping cognitive behaviours. Growing concern points to the idea that constant access to endless content may impair focus and decision-making. However, others argue that this shift reflects an adaptation to the demands of a fast-paced, information-saturated world.

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