Loading Logo

News & Research

19 June 2026

The end of static LLMs: managing your reputation in the age of runtime search

June 2026 
By Tom Whitley
‘Runtime search’ represents a major shift for large language models (LLMs), enabling them to evaluate and synthesise responses using real-time web retrieval instead of historical training data. But as LLMs turn their focus to the live information environment, how will this new age of AI impact online reputation management?

“This apparently unsupervised machine”: can AI be trusted to write an online encyclopaedia?

June 2026 
By Sarah Keeling
With Wikipedia banning the use of LLMs to generate or rewrite articles and recent arrival Grokipedia entirely generated by the Grok chatbot, the two online encyclopaedias couldn’t be more opposed on their trust in AI – but how could their very different stances impact reputation management?

Join our newsletter and get access to all the latest information and news:

Privacy Policy.
Revoke consent.

© Digitalis Media Ltd. Privacy Policy.