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Protecting online reputation
and managing digital risk

Protecting online reputation
and managing digital risk

Digitalis is a London-based advisory firm of over 70 people, helping clients to protect and advance their online interests. Our work is informed by digital intelligence and underpinned by proprietary technology. 

Unspooling Threads: Why AI could be the biggest motivator behind Meta’s new app

August 2023
 by Georgina Lovett-Wride
Commentary on the recent launch of Threads has centred on how far it will challenge Twitter’s market share. But with the increasing prominence of AI chatbots powered by large language models (LLMs) that are only as effective as the data that feeds them, we consider how the data generated by Threads may be the largest incentive behind its launch.


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