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News & Research

24 February 2022

The role of culture and values in protecting against cancel culture

February 2022 
By Jess Shelver
Today’s world is governed by fluid and emerging rules, and nowhere is this more evident than in the cancel culture movement, where one ill-considered action, phrase or move can damage an individual or company brand irreparably.  Cancel culture is the process of shaming and boycotting a person, brand or company. It is a growing phenomenon in a…

The role of AI and machine learning in online reputation management

February 2022 
By Anita Walkowska
Artificial intelligence (AI) and machine learning have permeated our everyday lives, enabling us to use home devices effortlessly through speech recognition, find TV programmes we are almost guaranteed to enjoy on streaming platforms, and use facial recognition to securely approve financial transactions. Forbes predicts that by 2025, more tha…

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