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News & Research

16 August 2023

Unspooling Threads: Why AI could be the biggest motivator behind Meta’s new app

August 2023 
By Georgina Lovett-Wride
Commentary on the recent launch of Threads has centred on how far it will challenge Twitter’s market share. But with the increasing prominence of AI chatbots powered by large language models (LLMs) that are only as effective as the data that feeds them, we consider how the data generated by Threads may be the largest incentive behind its launch.

What do recent AI developments mean for privacy and reputation?

August 2023 
By Firas Soualmia
Generative AI is poised to disrupt industry, but it is not risk-free. The source material used to train AI systems raises ethical and privacy concerns, and AI tools can spread misinformation and pose reputational risks for corporates and individuals. We examine how generative AI works, and how to curb the threat of damaging AI-generated content.

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