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How does a negative ESG footprint impact luxury brands?

May 2023 
By Tom Head
For luxury brands, it is imperative that high standards are upheld across the board. No company can trade in high-end goods if their reputation doesn’t stand up to scrutiny. With customers placing more importance than ever on environmental and social issues, if a brand finds itself caught up in controversy surrounding its ESG credentials, even t…

Analysing the Twitter takeover: what it really means for brands

May 2023 
By Eve Bolton
A lot has happened since Elon Musk completed his acquisition of Twitter and claimed “the bird is freed” in October 2022 – from mass staff layoffs to reinstating controversial accounts. One of the biggest changes Musk has introduced is Twitter’s updated verification rules, in a series of moves that has sparked concerns about the potential impact …

Regulators set sights on Google’s Ad tech supply chain stranglehold

March 2023 
By Max Wrey
In the past two weeks, all eyes have been on two high-profile US Supreme Court cases, Gonzalez v. Google and Twitter v. Taamneh, questioning the suitability of Section 230 of the Communications Decency Act, which protects the rights of online platforms to moderate themselves as they see fit. Now Google is facing yet another significant challenge…

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