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The end of static LLMs: managing your reputation in the age of runtime search

June 2026 
By Tom Whitley
‘Runtime search’ represents a major shift for large language models (LLMs), enabling them to evaluate and synthesise responses using real-time web retrieval instead of historical training data. But as LLMs turn their focus to the live information environment, how will this new age of AI impact online reputation management?

“This apparently unsupervised machine”: can AI be trusted to write an online encyclopaedia?

June 2026 
By Sarah Keeling
With Wikipedia banning the use of LLMs to generate or rewrite articles and recent arrival Grokipedia entirely generated by the Grok chatbot, the two online encyclopaedias couldn’t be more opposed on their trust in AI – but how could their very different stances impact reputation management?

Mining Indaba 2026: the new information layer reshaping African mining investment

March 2026 
By Jessica Shelver
As conversations on Africa’s critical minerals moment shifted from potential to position at the recent Mining Indaba, we look at how the digital and AI information layer is shaping first impressions on projects, sponsors, and jurisdictions long before formal processes begin – underscoring the importance of not leaving your search profile to chance.

Beyond the feed: the rise of real-world threats from online conversations

December 2025 
By Sheza Raheel
In our interconnected digital age, isolated online chats can rapidly escalate into real-world threats. As the profile of risk shifts, extremists lurk on digital platforms, and political violence surges, we investigate how harmful content spreads online and highlight the importance of building resilient safeguards against offline consequences.

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