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News & Research

Articles By Fred Duff Gordon

Two-year study by Digitalis reveals AI chatbots’ reliance on traditional algorithms

April 2026 
By Fred Duff Gordon
Generative AI has transformed how we search for information. Put simply, the front door to the internet has changed for the first time in 25 years. But how do chatbots retrieve information, and how reliable are their responses? Over the past two years, the Research & Development team at Digitalis has analysed over 25,000 sources that sit be…

Ask the expert: Partner Fred Duff Gordon discusses Digitalis’s work in the financial services sector

August 2022 
By Fred Duff Gordon
Digitalis’s Financial Services Partner Fred Duff Gordon helps clients to manage the online narrative around a given issue or event. He takes a few minutes out to discuss his work and some of the opportunities for his clients in a world of rapid digital and societal change. Tell us a little about your background, how you came to work at Digital…

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