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News & Research

Articles By Atticus Evans-Lombe

Betting on people: the rise of prediction markets as a reputational attack platform

September 2026 
By Atticus Evans-Lombe
The internet has always offered opinions on people, but what are the risks to reputation when it’s now offering odds on them? As online prediction markets – platforms on which users trade contracts tied to the likelihood of a future event happening – explode in size and scale, we look at the multi-faceted reputational risks they pose.

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