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News & Research

Articles By Tom Whitley

ChatGPT and the impact on search engines

January 2023 
By Tom Whitley
Launched by OpenAI at the beginning of December 2022, the arrival of ChatGPT has certainly grabbed the attention of the internet.

Elon musk’s twitter: understanding musk’s proposals to improve twitter and their implications for the future of social media

June 2022 
By Tom Whitley
“Twitter has extraordinary potential. I will unlock it.” Since Elon Musk’s offer to buy Twitter was accepted on 25 April 2022, there have been enough twists and turns to make any attempt at predicting the final outcome of the saga, and the likelihood of Twitter’s “potential” being unlocked, unwise.

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