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News & Research

Articles By Tom Whitley

The end of static LLMs: managing your reputation in the age of runtime search

June 2026 
By Tom Whitley
‘Runtime search’ represents a major shift for large language models (LLMs), enabling them to evaluate and synthesise responses using real-time web retrieval instead of historical training data. But as LLMs turn their focus to the live information environment, how will this new age of AI impact online reputation management?

Fawning chatbots and problematic pattern recognition

June 2025 
By Tom Whitley
A recent episode with ChatGPT has shed light on the sycophancy issues inherent in chatbots and exposed the lack of rigorous testing of models as AI companies race for superiority. If not managed properly, this risks compromising both impartiality and reliability, and poses problems for those using it for research.

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