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News & Research

Articles By Sarah Keeling

“This apparently unsupervised machine”: can AI be trusted to write an online encyclopaedia?

June 2026 
By Sarah Keeling
With Wikipedia banning the use of LLMs to generate or rewrite articles and recent arrival Grokipedia entirely generated by the Grok chatbot, the two online encyclopaedias couldn’t be more opposed on their trust in AI – but how could their very different stances impact reputation management?

How are publishers approaching the increasing presence of AI features in search?

September 2025 
By Sarah Keeling
As user reliance on AI Overviews (AIOs) increases, so too does its impact, leading to a significant rise in zero click search results. Without additional partnerships between AI players and online publishers, the search engine model risks becoming unsustainable, by threatening the revenue of those sites that feed into its knowledge base.

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