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News & Research

Articles By Sarah Keeling

How are publishers approaching the increasing presence of AI features in search?

September 2025 
By Sarah Keeling
As user reliance on AI Overviews (AIOs) increases, so too does its impact, leading to a significant rise in zero click search results. Without additional partnerships between AI players and online publishers, the search engine model risks becoming unsustainable, by threatening the revenue of those sites that feed into its knowledge base.

Monsters in the deep: AI disruptor DeepSeek is an impressive challenger with a big privacy problem

March 2025 
By Sarah Keeling
DeepSeek, the Chinese LLM that overtook ChatGPT, made global headlines at the end of January 2025 after it topped app download charts and caused US tech stocks to fall, threatening the dominance of leading AI companies. But concerns over the AI chatbot’s data collection has sparked concern over privacy in countries around the world.

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