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News & Research

Articles By Jorge Repiso

The search engine landscape 2025

December 2024 
By Jorge Repiso
Powerful generative AI tools were a significant factor in driving the transformation of search engines in 2024 and are reshaping how we find information online. Amidst increased competition, and with AI regulation on the horizon, we analyse current trends to predict key developments for the search landscape in 2025.

Google’s documentation leak: a rare glimpse into Google Search

June 2024 
By Jorge Repiso
The major Google leak last month sent shockwaves through the search community, with more than 2,000 documents surfacing online revealing how its algorithm ranks pages. We take a look at what was leaked and potential implications of the breach.

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