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News & Research

Articles By Jorge Repiso

Ghost in the machine: how LLMs work and the race to decide their values

March 2026 
By Jorge Repiso
As the mass adoption of large language models (LLMs) continues, so does the evolution in how their behaviours and values are shaped. ‘Constitutional AI’ – employing a set of principles models can use to learn through self-improvement – could be a transparent and scalable approach. But are we ready to align on the values that could define LLMs’ fut…

The search engine landscape 2025

December 2024 
By Jorge Repiso
Powerful generative AI tools were a significant factor in driving the transformation of search engines in 2024 and are reshaping how we find information online. Amidst increased competition, and with AI regulation on the horizon, we analyse current trends to predict key developments for the search landscape in 2025.

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