Loading Logo

News & Research

Articles By Barry Smith

Building on the enemy: can OpenAI stand alone without Google?

December 2025 
By Barry Smith
OpenAI has been clear about its ambition to move people away from ‘Googling’. However, analysis shows ChatGPT sometimes uses Google’s search index to power its answers. As the battle for control over how we search continues, we ask if OpenAI can offer a sustainable, standalone alternative when its approach, at least in part, relies on its rival.

Double-check this response

September 2024 
By Barry Smith
Businesses are racing to push out AI-powered search engines. However, they seem to know that their AI is unreliable and advise you to double-check any responses; even their corporate demonstration videos contain inaccuracies. With scope for error increasing from generative AI tools, we examine whether unreliability can be tolerated in AI search.

Join our newsletter and get access to all the latest information and news:

Privacy Policy.
Revoke consent.

© Digitalis Media Ltd. Privacy Policy.