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News & Research

Articles By Barry Smith

Double-check this response

September 2024 
By Barry Smith
Businesses are racing to push out AI-powered search engines. However, they seem to know that their AI is unreliable and advise you to double-check any responses; even their corporate demonstration videos contain inaccuracies. With scope for error increasing from generative AI tools, we examine whether unreliability can be tolerated in AI search.

Spotlight on Search Strategy

August 2023 
By Barry Smith
Digitalis’s Search Strategy team helps clients navigate the ever-changing world of online search to ensure they make the best first impression when somebody searches for them online. Our Head of Search Strategy, Barry Smith, talks about the evolution of online search, including the recent rise of AI chatbots, and how his team combines Digitalis’…

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