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Protecting online reputation
and managing digital risk

Digitalis is a London-based advisory firm of over 70 people, helping clients to protect and advance their online interests. Our work is informed by digital intelligence and underpinned by proprietary technology. 

Monsters in the deep: AI disruptor DeepSeek is an impressive challenger with a big privacy problem

March 2025
 by Sarah Keeling
DeepSeek, the Chinese LLM that overtook ChatGPT, made global headlines at the end of January 2025 after it topped app download charts and caused US tech stocks to fall, threatening the dominance of leading AI companies. But concerns over the AI chatbot’s data collection has sparked concern over privacy in countries around the world.

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